From 2004 to 2014 there were 119 fatalities and 653 serious injuries on Taranaki roads. Many of these crashes were a result of driver behaviour. No matter if you’re walking, riding, jogging or driving we all have a responsibility for our own safety and of those around us on Taranaki roads.

• Look twice, when you quickly scan the road your brain only picks up what it is expecting to see, take a second look.
• Look and think ahead when driving, if you’re about to come into some sun strike, or a section of shading you may not see the child waiting to cross at the pedestrian crossing, the cyclist heading up the hill into the light.
• Share the road, show courtesy and respect to all road users.
• People make mistakes, even the smallest of mistakes on the road can cost us our life, or someone else’s.
• People can be unpredictable, slow down.
• Never assume you have been seen. Make good decisions when crossing the road.